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Many business plans are written solely to secure external funding. A good business plan will, however, do much more and should provide a strong platform for your business – often (and we recommend) without being a massively detailed document.
Why should I have a business plan?
A good business plan will:
Provide a clear view of your business purpose and enable this to be communicated to partners and staff
Predict future impacts and contain actions to ensure they do not threaten your business
Set clear targets and objectives so that business performance can be monitored
Set out where you want to be in the future and how you will get there.
Cogxim Business consultants support you to put strong plans in place, achieve financial goals and address critical resource requirements in the planning process.
We work with clients to help them plan and in most cases write the plan up following delivery of Business Development Workshops (BDWs) held with senior members of your team.
What will our business plan look like?
Typically, business plans will cover:
The market your business operates or plans to operate within
Target client base
An analysis of competitors
Marketing strategy
Marketing plan
Business risks
Sales targets and objectives
Operational requirements
Financial requirements and forecasts
Business plans are written in practical, usable language and designed for easy, regular review to ensure that performance stays on track. In many cases, they will incorporate key deliverables, milestones and targets aligned to operating budgets.
Plans are written both for internal use and to secure finance.
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